Ace the WJEC GCSE Business Studies 2026 Test – Your Pathway to Business Brilliance!

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1 / 20

Which term describes a strategy where a company buys into another firm at an earlier stage of production (upstream)?

Vertical Integration (Backwards)

This question tests understanding of vertical integration, specifically moving upstream. When a company buys into an earlier stage of production by acquiring its suppliers, it gains control over the inputs it uses. This backwards integration can lead to more predictable supply, better quality control, and potential cost savings. It contrasts with other terms: horizontal integration is about buying firms at the same production level (like competitors), diversification means entering new products or markets, and external growth is a general idea of growing through acquisitions or alliances but doesn’t specify the direction along the production chain.

External Growth

Horizontal Integration

Diversification

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